Writing a business plan is tedious work. I know; I've been working on one for the better part of a month now. It's not just gathering the information that's hard. Wording things correctly and in the proper tone is important. There's much more to it than making sure you don't mix up the words "then" and "than".
Blogs are generally written in a very conversational tone. They read easily, as if the writer were talking to you. Not so with business plans. The sentences are short and choppy. Frankly I feel like the tone is very middle-schoolish. Basic. Short, sweet, and to the point. I did lots of research and consulted too many sources to list here, and they were all of great help. However, knowing how and actually doing are two different things. Business plans are written like this paragraph.
My first draft of our plan had tons of information in it. It was 15 pages long and read very easily. It was utter garbage, though. I'm now on the third iteration, and it reads like it's "supposed to". It's still far from perfect, but at least the style is correct, and it reads like a - well, like a business plan should. It took me a few tries before I could take off my blogging hat and put on my business plan writer hat (I collect hats - both metaphorically and in the real world). The plan as it exists today is barely nine pages (without financials), and that's stretching it.
So for anyone out there reading this, if you blog and you plan on writing a business plan, make sure you're wearing the right hat when you get to it. It might save you a draft or two.
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